Valve has announced that Steam will once again skip a dedicated themed fest for Black Friday, but will spotlight the period with extra theming and artwork, just as it did last year. Steam’s Black Friday period will run from Thursday, November 26 through Monday, November 30.
According to the Steamworks announcement relayed by Oyun Günlüğü, the Discounts & Events page will get the Black Friday treatment during these dates, highlighting for players that it is a good time to find deals on games across all genres. The period starts at 10 AM PT on November 26 and ends at 10 AM PT on November 30. Valve described it as the unofficially official kickoff to the holiday shopping season. Nominations for the Steam Awards, now in its 10th year, will also be open during the same window. Valve reminded developers that, as last year, this period is not exempt from the usual discount cooldowns.
Discounts & Events experiment continues
The improvements to the Discounts & Events section that Valve announced in September will continue to be tested over Black Friday. Since there will be no scheduled featuring during this time, the page can display any game running a discount between November 26 and 30. Players will see a mix of popular and trending titles along with personalized recommendations. The same applies to the Discounts & Events section on the front page, where discounts will be shown based on the kinds of games players are interested in instead of curated deals.
Curated featuring returns after Black Friday
Curated featuring will return after the Black Friday period for previously scheduled Weekend Deals, Midweek Deals and Daily Deals. Valve said it is still aiming to launch the Discounts & Events improvements more broadly in early 2027 and will share details soon.
